We believe that business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity.
Free enterprise capitalism is the most powerful system for social cooperation and human progress ever conceived. It is one of the most compelling ideas we humans have ever had. But we can aspire to even more.
Conscious Capitalism is a way of thinking about capitalism and business that better reflects where we are in the human journey, the state of our world today, and the innate potential of business to make a positive impact on the world.
Conscious businesses are galvanized by higher purposes that serve, align, and integrate the interests of all their major stakeholders. Their higher state of consciousness makes visible to them the interdependencies that exist across all stakeholders, allowing them to discover and harvest synergies from situations that otherwise seem replete with trade-offs. They have conscious leaders who are driven by service to the company’s purpose, all the people the business touches, and the planet we all share together.
Conscious businesses have trusting, authentic, innovative and caring cultures that make working there a source of both personal growth and professional fulfillment. They endeavor to create financial, intellectual, social, cultural, emotional, spiritual, physical and ecological wealth for all their stakeholders.
Conscious businesses will help evolve our world so that billions of people can flourish, leading lives infused with passion, purpose, love and creativity; a world of freedom, harmony, prosperity, and compassion.
Businesses can do this through cultivating four tenets:
Higher Purpose
Every business should have a purpose that goes hand-in-hand with making a profit. That purpose should energize and inspire everyone surrounding the organization, from the CEO to external vendors and the community.
Stakeholder Orientation
Conscious businesses don’t just exist to make the shareholders money. They work to create value for all stakeholders, including customers, employees, vendors, investors, communities, etc. It’s common sense: healthy stakeholders lead to a healthy business ecosystem.
Conscious Leadership
Human social organizations are created and guided by leaders – people who have a vision and inspire others to achieve it. Conscious Leaders serve the organization with an understanding of the Higher Purpose and how they can benefit all their followers.
Conscious Culture
This is the ethos – a culmination of the values, principles, and practices that create the social fabric of a business. It connects stakeholders together with a common perception and process that works to foster community.
Sign the credo and show your alignment with the Conscious Capitalism movement.
Simply fill out this form to sign the Conscious Capitalism Credo:
Arizona’s Amplifier Organizations
Arizona’s Catalyst Organizations
